Why Generic Marketing Never Works (and What Actually Does)
Let me say this gently, and clearly:
If your marketing doesn’t sound like you, it won’t work.
You can post every day. You can follow every trend. You can copy captions that “convert.”
And still feel invisible.
The Problem With Generic Strategies
Most marketing advice starts with: “What should you post?”
But the better question is: Who are you when you show up consistently?
Generic marketing fails because it ignores:
your personality
your lived experience
your natural authority
your audience’s expectations
It tries to make everyone sound the same, polished, safe, and bland.
And bland doesn’t build trust.
Why Voice Matters More Than Volume
Your audience doesn’t need more information. They need recognition.
They want to feel:
“Oh, she gets it.”
“That’s exactly what I’m dealing with.”
“I trust her.”
That only happens when your messaging is rooted in who you actually are, not who you think you should be online.
This Is Why We Start With Intake + Pattern Mapping
Before I write a single post for a client, I look for:
the words they naturally use
where they hedge or downplay expertise
what they repeat without realizing it
what they care deeply about
Because that’s where the gold is.
Your authority is usually hiding in plain sight.
Marketing That Fits Your Life
The other piece most systems ignore? Capacity.
If your strategy requires:
daily posting
constant creativity
being “on” all the time
…it’s not sustainable.
Marketing should fit into your life, not demand more from it.
That’s why EverPresent is built around:
30-day engines
12-week cycles
repeatable rhythms
Not pressure.
Next week, I’ll show you how all of this turns into an actual engine, content, emails, and visibility that runs whether you’re busy or not.